Analiza jezika reklama za mlade (na predlošku časopisa Ok!)

Vukelić, Nikolina

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master's thesis

Analiza jezika reklama za mlade (na predlošku časopisa Ok!)

2018. urn:nbn:hr:186:107982

Vukelić, Nikolina

University of Rijeka
Faculty of Humanities and Social Sciences
Department of Croatian Language and Literature

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APA 6th Edition

Vukelić, N. (2018). Analiza jezika reklama za mlade (na predlošku časopisa Ok!) (Master's thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:107982

MLA 8th Edition

Vukelić, Nikolina. "Analiza jezika reklama za mlade (na predlošku časopisa Ok!)." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:107982

Chicago 17th Edition

Vukelić, Nikolina. "Analiza jezika reklama za mlade (na predlošku časopisa Ok!)." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:107982

Harvard

Vukelić, N. (2018). 'Analiza jezika reklama za mlade (na predlošku časopisa Ok!)', Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 12 July 2024, https://urn.nsk.hr/urn:nbn:hr:186:107982

Vancouver

Vukelić N. Analiza jezika reklama za mlade (na predlošku časopisa Ok!) [Master's thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2018 [cited 2024 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:186:107982

IEEE

N. Vukelić, "Analiza jezika reklama za mlade (na predlošku časopisa Ok!)", Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:186:107982

Cite this item: https://urn.nsk.hr/urn:nbn:hr:186:107982

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Metadata

Title	Analiza jezika reklama za mlade (na predlošku časopisa Ok!)
Title (english)	Language Analysis in Advertisments for Youth (Based on Ok! Magazine)
Author	Nikolina Vukelić
Mentor	Diana Stolac (mentor)
Committee member	Anastazija Vlastelić (predsjednik povjerenstva)
Committee member	Diana Stolac (član povjerenstva)
Committee member	Aleksandar Mijatović (član povjerenstva)
Granter	University of Rijeka Faculty of Humanities and Social Sciences (Department of Croatian Language and Literature) Rijeka
Defense date and country	2018-07-05, Croatia
Scientific / art field, discipline and subdiscipline	HUMANISTIC SCIENCES Philology
Abstract	Reklama je moćno oruđe kojim se koriste marketinški stručnjaci kako bi poboljšali prodaju pojedinoga proizvoda. Brojne metode upotrebljavaju se u svrhu ostvarivanja toga cilja. U ovome radu analiza je bila usmjerena na jezik. Tema rada je analiza jezika reklama za mlade. Cilj je rada istražiti jezična sredstva korištena u reklamama namijenjima isključivo mladima. Rad se sastoji od teorijskoga i analitičkoga dijela. U teorijskome dijelu izložene su općenite i povijesne činjenice o reklami, dijelovi reklame, jezične strategije korištene u reklamama... Drugi se dio odnosi na analizu prikupljenih reklama iz časopisa OK! Analiza je podijeljena na nekoliko poglavlja/jezičnih strategija, a najopsežnije je analiza stilskih sredstava u reklamama.
Abstract (english)	Advertisement is the powerful tool used by marketing experts to enhance the sale of certain product. Numerous methods are used to accomplish this goal. This research focused on the language. The theme of this work is the language analysis of advertisements for youth. The goal is to research language methods used in advertisements focused exclusively on younger population. The work uses theoretical and analytical method. Theoretical part outlines general and historical facts about advertisements, advertisements structure and language strategies used in them… The second part analyses advertisements collected from the magazine OK! The analysis is divided in several chapters/language strategies, in which the analysis of figure of speech is the most comprehensive part.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:186:107982
Study programme	Title: Croatian Language and Literature; specializations in: Teaching Track, General Track, Librarian Track Course: Teaching Track Study programme type: university Study level: graduate Academic / professional title: magistar/magistra edukacijehrvatskog jezika i književnosti (magistar/magistra edukacijehrvatskog jezika i književnosti)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2018-11-07 13:44:00