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master's thesis
Utjecaj glazbe na ponašanje potrošača
2019. urn:nbn:hr:186:803740
Liker, Josipa
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Cultural Studies

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Liker, J. (2019). Utjecaj glazbe na ponašanje potrošača (Master's thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:803740

Liker, Josipa. "Utjecaj glazbe na ponašanje potrošača." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:186:803740

Liker, Josipa. "Utjecaj glazbe na ponašanje potrošača." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:186:803740

Liker, J. (2019). 'Utjecaj glazbe na ponašanje potrošača', Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 10 April 2025, https://urn.nsk.hr/urn:nbn:hr:186:803740

Liker J. Utjecaj glazbe na ponašanje potrošača [Master's thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2019 [cited 2025 April 10] Available at: https://urn.nsk.hr/urn:nbn:hr:186:803740

J. Liker, "Utjecaj glazbe na ponašanje potrošača", Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:186:803740

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Metadata
TitleUtjecaj glazbe na ponašanje potrošača
Title (english)The Influence of Music on the Behavior Consumers
AuthorJosipa Liker
MentorDiana Grgurić (mentor)
Committee memberVjeran Pavlaković (predsjednik povjerenstva)
Committee memberDiana Grgurić (član povjerenstva)
Committee memberBrigita Miloš (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Cultural Studies)
Rijeka
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Abstract
U radu je analizirana teza koja glasi „glazba utječe na ponašanje potrošača“. Pregledom razvoja konzumerizma i potrošačkog društva u prvom poglavlju tematiziraju se osnovni pojmovi potrošačkog društva i uloga glazbe u konzumerizmu. Definira se programirana glazba koju karakterizira funkcionalnost u prostoru s ciljem poboljšanja njegovih uslužnih vrijednosti. Osnovna ideja rada je analiza uloge glazbe u aktu potrošnje. Analiza se temelji na različitim znanstvenim perspektivama kao što su... More sociološka, muzikološka, psihološka, ekonomska. Iščitava se recentna literatura i rezultati postojećih istraživanja. Zadnje poglavlje bavi se razlikama u kulturi potrošnje, odnosno različitostima shvaćanja i značenja glazbe. Pritom se zamjećuju zapreke na koje se nailazi pri pokušajima generaliziranja položaja glazbe u potrošnji, pa i društvu uopće. Rad potkopava pozitivističko shvaćanje glazbe koje je danas uvelike uvriježeno. U tom pogledu, razotkrivaju se uznapredovale metode iskušavanja funkcionalnosti glazbe u potrošačkim praksama na temelju kojih je danas uznapredovao inženjering glazbe isključivo u službi uslužnih prostora i potrošačkih ciljeva. Upravo se iz funkcionalne perspektive glazbe i načina kreiranja funkcionalne glazbe promatra njezina uloga u društvu koje značajno opterećeno konzumerizmom nemilosrdno podvrgava sve oblike kulture (be)smislu potrošnje kao imperativu svog razvoja. U radu je korištena diskurzivna metoda analize. Većina recentne literature i tekstova napisana je na engleskom jeziku, dok je manji dio na hrvatskom jeziku. Doprinosi rada upravo su povezani s ovom činjenicom na način da se manjkava tema u domaćem stručnom diskursu aktualizira. Less
Abstract (english)
The paper analyzes the thesis that "music influences consumer behavior". In the first chapter of the review of the development of consumerism and consumer society are discussed the basic concepts of consumer society and the role of music in consumerism. Defines programmed music characterized by functionality in space to improve its service values. The basic idea of work is to analyze the role of music in the act of spending. The analysis is based on different scientific perspectives... More such as sociological, musical, psychological and economic. The recent literature and the results of the current research are being read. The last chapter deals with differences in the culture of consumption, that is, the differences in understanding and the meaning of music. In this way, they observe the obstacles they face when attempting to generalize the position of music in consumption and society at large. The work undermines the positivist understanding of the music that has today been greatly respected. In this regard, the advanced methods of testing the functionality of music in consumer practices are expounded on the basis of which today it has advanced music engineering exclusively in service areas and consumer goals. It is precisely from the functional perspective of music and the way of creating functional music that it observes its role in society that is heavily burdened by consumerism, mercilessly subjecting all forms of culture sense (lessness) to consumption as the imperative of its development. In this paper was used the discursive method of analysis. Most recent literature and texts are written in English, while the smaller part is in Croatian. Contributions to work are just related to this fact in a way that the missing topic in the local professional discourse is updated. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:186:803740
Study programmeTitle: Cultural Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije (magistar/magistra kulturologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-18 08:52:04
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