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undergraduate thesis
Squid Game - individua, kompetitivnost, kapitalizam
2022. urn:nbn:hr:186:816804
Matić, Anja
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Cultural Studies

Cite this document

Matić, A. (2022). Squid Game - individua, kompetitivnost, kapitalizam (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:816804

Matić, Anja. "Squid Game - individua, kompetitivnost, kapitalizam." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:186:816804

Matić, Anja. "Squid Game - individua, kompetitivnost, kapitalizam." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:186:816804

Matić, A. (2022). 'Squid Game - individua, kompetitivnost, kapitalizam', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 02 August 2024, https://urn.nsk.hr/urn:nbn:hr:186:816804

Matić A. Squid Game - individua, kompetitivnost, kapitalizam [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2022 [cited 2024 August 02] Available at: https://urn.nsk.hr/urn:nbn:hr:186:816804

A. Matić, "Squid Game - individua, kompetitivnost, kapitalizam", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:186:816804

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Metadata
TitleSquid Game - individua, kompetitivnost, kapitalizam
Title (english)Squid Game - Individual, Competitiveness, Capitalism
AuthorAnja Matić
MentorHajrudin Hromadžić (mentor)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Cultural Studies)
Rijeka
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Ethnology and Anthropology
Abstract
Ovaj završni rad obuhvatit će analizu popularne južnokorejske serije Squid Game koja je u kratkome roku zadobila svjetsku popularnost. U radu ću teoretizirati tri velika naslovna pojma: individualnost, kompetitivnost i kapitalizam te ih aplicirati sa serijom. Princip surove borbe, natjecanja između pojedinaca i pojedinki u kontekstu kapitalistički oblikovanih vrijednosti, vjerno je ekranizirana putem serije. No, kritizirajući kapitalizam, njegove uvjete, paradigmu duga i razloge uspješnosti ovog društvenog ustrojenja, modernoga „oblika ropstva“, serija paralelno producira kapitalističke materijalne proizvode koji imaju svoju konkurentnu tržišnu cijenu. Pišući rad osvrnut ću se i na kulturnu industriju, paradigmu duga, kulturu spektakla i manjak prilika u bezbrojnim izborima koje neoliberalni kapitalizam naizgled nudi. Pitat ću se i kako te pod kojim uvjetima kapitalizam postaje nova religija, ali i kako su mediji idealno sredstvo ideološkog širenja i ojačavanja kapitalizma.
Abstract (english)
This final paper will include an analysis of the popular South Korean series Squid Game, which has gained worldwide popularity in a very short time. In this paper, I will theorize three major title concepts: individuality, competitiveness, and capitalism, and then apply them to the series. The principle of fierce struggle, competition between individuals in the context of capitalist shaped values, is faithfully screened through the series. However, criticizing capitalism, its conditions, the debt paradigm and the reasons for the success of this social organization, the modern "form of slavery", the series simultaneously produces capitalist material products that have their competitive market price. While writing this paper I will also consider cultural industry, the debt paradigm, the culture of spectacle and the lack of opportunities in the countless choices that neoliberal capitalism seemingly offers. I will also ask myself how and under what conditions capitalism becomes a new religion, but also how the media is an ideal means of ideological expansion and strengthening of capitalism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:186:816804
Study programmeTitle: Cultural Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-26 10:58:48