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undergraduate thesis
Alternativne činjenice u ratu brandova
2022. urn:nbn:hr:186:376653
Mihalić, Lorena
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Cultural Studies

Cite this document

Mihalić, L. (2022). Alternativne činjenice u ratu brandova (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:376653

Mihalić, Lorena. "Alternativne činjenice u ratu brandova." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:186:376653

Mihalić, Lorena. "Alternativne činjenice u ratu brandova." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:186:376653

Mihalić, L. (2022). 'Alternativne činjenice u ratu brandova', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:186:376653

Mihalić L. Alternativne činjenice u ratu brandova [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2022 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:186:376653

L. Mihalić, "Alternativne činjenice u ratu brandova", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:186:376653

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Metadata
TitleAlternativne činjenice u ratu brandova
Title (english)Alternative Facts in the Brand War
AuthorLorena Mihalić
MentorHajrudin Hromadžić (mentor)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Cultural Studies)
Rijeka
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Ethnology and Anthropology
Abstract
Ovaj rad će se pozabaviti teorijsko-konceptualnim okvirom pojma fake news te kako on proizlazi od dezinformacija. Također će razmotriti što su to alternativne činjenice te kako one zamjenjuju fake news. Kako bi pojam bio jasniji, usporediti će se suprotstavljanje dva brenda, republikanske i demokratske stranke čiji se rat odigrao na najvećoj svjetskoj pozorniciameričkim izborima 2016. Ono što će biti glavna okosnica je način na koji je fake news infiltriran u demokraciju te što je problemima fake newsa u današnjoj društveno političkoj situaciji prethodilo u povijesti. Također će se na primjeru skandala, koji je bio izazvan fake newsom, razmotriti na koji način je utjecao na ishod izbora te narednog političkog perioda. Za kraj, razmotriti će se pojam spektakla te na koji način je on donio pobjedu republikanskom kandidatu.
Abstract (english)
This paper will deal with the theoretical-conceptual framework of the term fake news and how it arises from disinformation. It will also consider what alternative facts are and how they replace fake news. In order to make the term clearer, the opposition of two brands, the Republican and Democratic parties, whose war took place on the world's biggest stage - the American elections in 2016, will be compared. What will be the main backbone is the way in which fake news has infiltrated democracy and what problems fake news in today's sociopolitical situation preceded in history. Also, on the example of the scandal, which was caused by fake news, it will be considered how it affected the outcome of the election and the following political period. Finally, the notion of spectacle and how it brought victory to the Republican candidate will be considered.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:186:376653
Study programmeTitle: Cultural Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-23 11:25:07