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undergraduate thesis
Lacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja
2022. urn:nbn:hr:186:343460
Maštruko, Ivar
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Cultural Studies

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Maštruko, I. (2022). Lacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:343460

Maštruko, Ivar. "Lacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:186:343460

Maštruko, Ivar. "Lacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:186:343460

Maštruko, I. (2022). 'Lacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 01 March 2025, https://urn.nsk.hr/urn:nbn:hr:186:343460

Maštruko I. Lacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2022 [cited 2025 March 01] Available at: https://urn.nsk.hr/urn:nbn:hr:186:343460

I. Maštruko, "Lacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:186:343460

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Metadata
TitleLacanovi koncepti "objet petit a" i "jouissance" kao alati za analiziranje današnje digitalne konzumacije želja
Title (english)Lacan's Concepts "objet petit a" and "jouissance" as Tools for Analyzing Today's Digital Communication of Desires
AuthorIvar Maštruko
MentorHajrudin Hromadžić (mentor)
MBZ: 309806
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Cultural Studies)
Rijeka
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Ethnology and Anthropology
Abstract
Internet se promijenio u od svojeg začetka, te se uz tu promjenu dogodila i promjena u načinu korištenja njega samoga. Ovaj rad pokušava spojiti Lacanov psihoanalitički sistem tumačenja nastanka želja i način konzumiranja interneta u današnjici, putem pojmova “jouissance” i “objet petit a”. Društvene mreže i platforme sličnog tipa imaju poticaj zadržati korinika na njihovim stranicama radi profita, te su u tu svrhu pretvorile listanje, kao način kretanja niz internet, u svrhu za sebe. Radi prisutnosti “hustle kulture” u društvu, osoba traži kontrolu nad svojim vremenom putem prekomjerne konzumacije sadržaja. Pornografske stranice “kao da vode” osobu “onkraj principa užitka”. Stvaranje i održavanje fantazije “objet petit a” nije nikad lakše uz prisustvo društvenim mreža kao određenog tipa “digitalnog prozora”, dok funkcija dijeljenja na njima samo donosi na vidjelo ono što je oduvijek bilo tu, da je “želja uvijek želja Drugoga”.
Abstract (english)
The internet has changed since its inseption, and with that transformation follows a new way of using it. This paper tries to connect Lacan’s psyhoanalytic system of interpreting desire with the way the internet is being used today, by way of concepts “jouissance” and “obejt petit a”. Social networks and similar platforms have an incentive to keep the user on their page because of profit and with this purpose has made scrolling, as a way of moving through the internet, into a purpose of its own. The presence of “hustle culture” makes it so that a person searches for control over his/her time with binging. Pornographic sites function “as if guiding” the user “beyond the pleasure principle”. The construction and maintenance of the fantasy “object petit a” was never easier dew to social networks functioning as a kind of “digital window”, whilst the function of “sharing” on them only shows what ws already there, that “desire is always a desire of the Other”.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:186:343460
Study programmeTitle: Cultural Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-12-05 12:08:16