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Scientific paper - Chapter in Book
What Do Wine Tourists Want?
In: Agriculture Through Sustainability Perspectives / Katunar, Jana; Vretenar, Nenad; Jardas Antonić, Jelena (Ed.). Rijeka: University of Rijeka, Faculty of Economics and Business, 2025. pp. 395-411. urn:nbn:hr:186:218984
Grudić Kvasić, Sanda; Težak Damijanić, Ana

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Grudić Kvasić, S. & Težak Damijanić, A. (2025). What Do Wine Tourists Want?. In J. Katunar, (Ed.), N. Vretenar, (Ed.), J. Jardas Antonić, (Ed.), Agriculture Through Sustainability Perspectives (pp. 395-411). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:218984

Grudić Kvasić, Sanda and Ana Težak Damijanić. "What Do Wine Tourists Want?." Agriculture Through Sustainability Perspectives, edited by Jana Katunar, edited by Nenad Vretenar, edited by Jelena Jardas Antonić, University of Rijeka, Faculty of Economics and Business, 2025, pp. 395-411. https://urn.nsk.hr/urn:nbn:hr:186:218984

Grudić Kvasić, Sanda and Ana Težak Damijanić. "What Do Wine Tourists Want?." In Agriculture Through Sustainability Perspectives, edited by Jana Katunar, edited by Nenad Vretenar, edited by Jelena Jardas Antonić, 395-411. Rijeka: University of Rijeka, Faculty of Economics and Business, 2025. https://urn.nsk.hr/urn:nbn:hr:186:218984

Grudić Kvasić, S. and Težak Damijanić, A. (2025) 'What Do Wine Tourists Want?' in Katunar, J. (ed.), Vretenar, N. (ed.), Jardas Antonić, J. (ed.) Agriculture Through Sustainability Perspectives Rijeka: University of Rijeka, Faculty of Economics and Business, pp. 395-411. Available at: https://urn.nsk.hr/urn:nbn:hr:186:218984 (Accessed 23 April 2025)

Grudić Kvasić S, Težak Damijanić A. What Do Wine Tourists Want?. In: J. Katunar, ed., N. Vretenar, ed., J. Jardas Antonić, ed. Agriculture Through Sustainability Perspectives. Rijeka: University of Rijeka, Faculty of Economics and Business; 2025. Pp. 395-411. [cited 2025 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:186:218984

S. Grudić Kvasić and A. Težak Damijanić, "What Do Wine Tourists Want?", Agriculture Through Sustainability Perspectives, J. Katunar, N. Vretenar and J. Jardas Antonić, Eds. Rijeka: University of Rijeka, Faculty of Economics and Business, 2025, pp. 395-411. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:186:218984

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Metadata
Title (english)What Do Wine Tourists Want?
AuthorSanda Grudić Kvasić
AuthorAna Težak Damijanić
EditorJana Katunar
EditorNenad Vretenar
EditorJelena Jardas Antonić
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Author's institutionUniversity of Rijeka
Faculty of Humanities and Social Sciences
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract (english)
Wine tourism represents a fast-growing segment of the tourist market, at the center of which is the experience of wine tourists who travel for the purpose of experiencing wineries in well known wine regions. Much empirical research in the field of wine tourism is focused on examining the attitudes of visitors to wineries and wine events. However, since such research may miss the possibility of examining the intentions and perceptions of future visitors, this chapter aims to identify the salient features of wineries and wine regions from the perspective of potential wine tourists, with the aim of understanding the features that could influence the decision to visit a winery or wine region. For this purpose, a survey focused on potential wine tourists in the Primorje-Gorski Kotar and Istria counties was conducted. A total of 108 valid responses were collected through the survey. Factor analysis identified the following four factors that represent different dimensions of the wine tourism experience: the ambiance, the cultural heritage of the destination, the winery experience, and the local wine and gastronomic offer of the destination. Moreover, the regression analysis found that the local gastronomic offer of the destination is a significant predictor of the winery experience. The results of the research imply that the motivation for choosing a wine region as a tourist destination, that is, the intention to visit a certain winery, is not only influenced by the desire to enjoy wine, but also by the features of the tourist offer and the region's natural and cultural heritage.
Keywords (english)
Languageenglish
Publication typeScientific paper - Chapter in Book
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Book titleAgriculture Through Sustainability Perspectives
Numberingpp. 395-411
ISBN978-953-7813-93-2
URN:NBNurn:nbn:hr:186:218984
Publication2025-03-11
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Economics and Business
Publishing placeRijeka
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-04-22 08:48:53