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undergraduate thesis
Nike's "Find Your Greatness Campaign" a Discourse Analysis
2016. urn:nbn:hr:186:701169
Maržić, Dea
University of Rijeka
Faculty of Humanities and Social Sciences
Department of English Language and Literature

Cite this document

Maržić, D. (2016). Nike's "Find Your Greatness Campaign" a Discourse Analysis (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:701169

Maržić, Dea. "Nike's "Find Your Greatness Campaign" a Discourse Analysis." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:186:701169

Maržić, Dea. "Nike's "Find Your Greatness Campaign" a Discourse Analysis." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:186:701169

Maržić, D. (2016). 'Nike's "Find Your Greatness Campaign" a Discourse Analysis', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:186:701169

Maržić D. Nike's "Find Your Greatness Campaign" a Discourse Analysis [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2016 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:186:701169

D. Maržić, "Nike's "Find Your Greatness Campaign" a Discourse Analysis", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:186:701169

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Metadata
TitleNike's "Find Your Greatness Campaign" a Discourse Analysis
AuthorDea Maržić
MentorIrena Meštrović Štajduhar (mentor)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Rijeka
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
The purpose of this B.A. thesis is the discourse analysis of Nikes Find Your Greatness advertising campaign, released at the time of the 2012 Olympics in London. The analysis is preceded by a brief overview of important theories, findings and terminology in the fields of discourse analysis, visual analysis, and advertising. Of a total of twenty individual adverts, the first and last released advertisements were chosen as representative of the main approaches and methods used throughout the campaign. In order to examine the underlying principles of the campaign, as well as connect it to the overall sociocultural and political context, three categories were analysed the audio-visual aspect, the text, and the participants with attention to how these elements interact and mutually affect one another, thus jointly creating the overall message of the campaign.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:186:701169
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: Art History (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) povijesti umjetnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) povijesti umjetnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-08 13:27:16