This paper deals with the questions of new spiritual thought and its media representations. To begin the research, a conceptual distinction between spirituality and religion has been made. Afterwards, spirituality is defined in its broad sense as one's relations with metaphysical questions. The paper is written with the assumption that all phenomena are intertwined, so accordingly their meaning derives from their relations. The first research concerns with conceptualization of religion and spirituality in Croatian language discourse. It was conducted with the aim of emphasizing the importance of the socio-cultural model, which ultimately suggests that there is no comprehensive definition of the phenomenon, but instead only the idea derived from the assumed function for its bearers. Since media and internet are indispensable in questioning the new spirituality, we provided theoretical insights that will complement the research part of the work. Furthermore, we conducted media content analysis which represents the works of authors who considers to be the carriers and media representatives of new spiritual thought. The conclusions indicate a new idea of spirituality as a sphere that is inseparable from all other life areas, which among other things suggests the importance of new interdisciplinary research approaches to spirituality. These considerations showed to be compatible with the systems view of life.