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master's thesis
Knjižnice i marketing
2018. urn:nbn:hr:186:658979
Juračak, Mima
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Croatian Language and Literature

Cite this document

Juračak, M. (2018). Knjižnice i marketing (Master's thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:658979

Juračak, Mima. "Knjižnice i marketing." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:658979

Juračak, Mima. "Knjižnice i marketing." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:658979

Juračak, M. (2018). 'Knjižnice i marketing', Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:186:658979

Juračak M. Knjižnice i marketing [Master's thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2018 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:186:658979

M. Juračak, "Knjižnice i marketing", Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:186:658979

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Metadata
TitleKnjižnice i marketing
AuthorMima Juračak
MentorCecilija Jurčić Katunar (mentor)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Croatian Language and Literature)
Rijeka
Defense date and country2018-08-31, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Library Science
Abstract
Ovaj rad nudi pregled razvoja knjižničarstva kroz povijest, kao i razvoja marketinga. Nakon toga pokušava prikazati nužnost toga da suvremene knjižnice preuzmu neke od marketinških postavki i koncepata kako bi se nadalje razvijale kao ključne informacijske ustanove. Marketing se prikazuje kao zanimljiva disciplina koja mnogo toga dijeli s knjižničarstvom - prije svega činjenicu da su oboje vezani uz direktan odnos s ljudima. Način na koji se marketing i PR odnose spram klijenata moguće je na specifičan način prenijeti u okružje knjižnice kako bi ista zauzela ključno mjesto u društvenom životu zajednice.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:186:658979
Study programmeTitle: Croatian Language and Literature; specializations in: Teaching Track, General Track, Librarian Track
Course: Librarian Track
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra hrvatskog jezika i književnosti (magistar/magistra hrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-27 08:38:25