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master's thesis
Odstupanja od standardnoga jezika u reklamama
2018. urn:nbn:hr:186:073094
Cink, Ana
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Croatian Language and Literature

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Cink, A. (2018). Odstupanja od standardnoga jezika u reklamama (Master's thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:073094

Cink, Ana. "Odstupanja od standardnoga jezika u reklamama." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:073094

Cink, Ana. "Odstupanja od standardnoga jezika u reklamama." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:073094

Cink, A. (2018). 'Odstupanja od standardnoga jezika u reklamama', Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 06 December 2024, https://urn.nsk.hr/urn:nbn:hr:186:073094

Cink A. Odstupanja od standardnoga jezika u reklamama [Master's thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2018 [cited 2024 December 06] Available at: https://urn.nsk.hr/urn:nbn:hr:186:073094

A. Cink, "Odstupanja od standardnoga jezika u reklamama", Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:186:073094

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Metadata
TitleOdstupanja od standardnoga jezika u reklamama
Title (english)Exceptions from the Standard Language in Advertisments
AuthorAna Cink
MentorDiana Stolac (mentor)
Committee memberAnastazija Vlastelić (predsjednik povjerenstva)
Committee memberDiana Stolac (član povjerenstva)
Committee memberKristian Novak (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Croatian Language and Literature)
Rijeka
Defense date and country2018-12-20, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Tema ovoga rada jest odstupanje od standarda u reklamama. U tu se svrhu, u radu se daje teorijski prikaz reklama odnosno pojmovno određenje reklama te povijesni razvoj reklama. Također, upućuje se na ulogu i sadržaj reklama kao i na razne tehnike i strategije koje koriste tvorci reklama, a sve u cilju pridobivanja što većeg broja kupaca. Ukratko je opisana i manipulacija kao sastavni dio reklama koje nas okružuju. Nadalje, u radu se spominju i funkcionalni stilovi: administrativno-poslovni, novinarski, književnoumjetnički, znanstveni i razgovorni funkcionalni stil te njihova povezanost i podudarnost u određenim dijelovima s reklamama. Središnji dio čini istraživački dio odnosno primjeri odstupanja od standarda u reklamama podijeljeni na pravopisne i gramatičke pogreške. Spominju se i odstupanja od leksičke norme izražena pretjeranom uporabom stranih riječi u hrvatskim reklamama nakon kojih slijedi zaključak u funkciji sinteze istraživanja aktualnih hrvatskih reklama u teoriji i praksi.
Abstract (english)
The theme of this paper is the deviation from the standard language norms in advertisements. For this purpose, the theoretical presentation of advertisements, the conceptual definition of advertisements and the historical development of advertisements is presented in the paper. It also refers to the role and content of advertisements as well as to the various techniques and strategies used by advertisers in order to obtain as many customers as possible. Manipulation is described as an integral part of advertisement that surround us. Furthermore, the paper also mentions functional styles: administrative-business, journalistic, literary, scientific and conversational functional style and their connection and coherence in certain parts with advertisements. The central part is the research part; examples of deviations from the standards in advertisements divided into spelling and grammar errors. There are also mention of deviations from the lexical norm expressed by the excessive use of foreign words in Croatian advertisements, followed by the conclusion in the function of synthesizing the research of current Croatian advertisements in theory and practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:186:073094
Study programmeTitle: Croatian Language and Literature (double major); specializations in: Teaching Track, General Track
Course: Teaching Track
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra hrvatskog jezika i književnosti (magistar/magistra hrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-17 11:17:14