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undergraduate thesis
Opsesija produktivnošću
2021. urn:nbn:hr:186:673661
Hojsak, Irena
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Cultural Studies

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Hojsak, I. (2021). Opsesija produktivnošću (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:673661

Hojsak, Irena. "Opsesija produktivnošću." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:186:673661

Hojsak, Irena. "Opsesija produktivnošću." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:186:673661

Hojsak, I. (2021). 'Opsesija produktivnošću', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:186:673661

Hojsak I. Opsesija produktivnošću [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2021 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:186:673661

I. Hojsak, "Opsesija produktivnošću", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:186:673661

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Metadata
TitleOpsesija produktivnošću
Title (english)Obsession with Productivity
AuthorIrena Hojsak
MentorHajrudin Hromadžić (mentor)
MBZ: 309806
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Cultural Studies)
Rijeka
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Ethnology and Anthropology
Abstract
Glavna teza ovoga rada bavi se izmjenom definicije produktivnosti kroz zadnjih 100 godina i utjecajem koji je ona ostavila na društvo. Namjeravam dokazati da se kroz komodifikaciju vremena i manipulativnim taktikama marketinga definicija promijenila i to u negativnom smislu. Proučiti ću kakav to utjecaj ostavlja na mlađe generacije, posebice one odrasle uz društvene mreže koje nas bombardiraju informacijama o tuđim pothvatima i uspjesima te stvaraju moralnu paniku i osjećaj da neprestano kasnimo s postignućima. Također, povezati ću monetizaciju hobija s gubitkom užitka te kako je konzumerizam donio toksičan pogled na vrijednosti koje bi moderan radnik trebao njegovati. Spomenuti ću iznimnu opterećenost korisnošću koja je postala sastavan dio života i povezati ju s reklamnom industrijom.
Abstract (english)
Main thesis of this paper aims to explain changes that the definition of productivity underwent throughout last 100 years and the influence it had on society. I intend to prove that through commodification of time and manipulative marketing tactics the definition has changed towards a negative one. I will study the kind of influence it has on younger generations, especially on ones that grew up around social media which bombards us with information about others' ventures and successes, creates moral panic and a feeling that we are always late with our accomplishments. Also, I will connect hobby monetization to loss of enjoyment and how consumerism has brought a toxic view on values that a modern worker should cultivate. I'll mention the exceptional load of efficiency which became a part of everyday life and link it to advertising industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:186:673661
Study programmeTitle: Cultural Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulturologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-09 11:21:56