prikaz prve stranice dokumenta Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour?
  Download
PDF 684.24 KB
undergraduate thesis
Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour?
2023. urn:nbn:hr:186:614069
Marinković, Natali
University of Rijeka
Faculty of Humanities and Social Sciences
Department of English Language and Literature

Cite this document

Marinković, N. (2023). Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour? (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:614069

Marinković, Natali. "Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour?." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:186:614069

Marinković, Natali. "Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour?." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:186:614069

Marinković, N. (2023). 'Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour?', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:186:614069

Marinković N. Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour? [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2023 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:186:614069

N. Marinković, "Subliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour?", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:186:614069

Please login to the repository to save this object to your list.
Metadata
TitleSubliminal Messaging in Advertising: Can Hidden Meaning Impact Consumer Behaviour?
AuthorNatali Marinković
MentorMarija Brala-Vukanović (mentor)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Rijeka
Defense date and country2023-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
The aim of this B.A. thesis is to delve into the intriguing realm of subliminal messages in advertising with an emphasis on exploring their overall presence and their potential impact on consumer behaviour. Due to the ever-growing importance of advertisements in terms of influencing consumers’ purchasing habits and decision making, advertisers are constantly seeking innovative methods to present their product or brand. Subliminal messages, i.e. messages which are hidden below the... More threshold of conscious perception, have become one such method of interest for advertisers in the last few decades. In order to demonstrate this phenomenon, I will first discuss the origins of subliminal messages in advertising and the empirical studies which were conducted in an attempt to prove their effectiveness, or lack thereof. After a brief discussion regarding the different kinds of subliminal messages which exist, a series of example advertisements will be presented and analysed with the objective of determining the presence of subliminal stimuli. In order to achieve a clearer and more concise analysis, the example advertisements will be divided into a couple of distinct categories. The first group will regard advertisements which feature hidden messages of a sexual nature, and the second one will regard purely language based advertisements with a focus on those which appear in the field of tourism. These examples were pulled from various media platforms, such as television advertisements, magazine covers, and political campaigns. The purpose of these analyses is not only to determine the presence of subliminal stimuli, but also to show how these hidden messages are supposed to influence the minds of consumers. Less
Keywords
Languageenglish
URN:NBNurn:nbn:hr:186:614069
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: Italian Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) talijanskog jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) talijanskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-03 07:45:23
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.