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undergraduate thesis
Persuasive language
rhetorical questions
2024. urn:nbn:hr:186:965648
Tipura, Anđela
University of Rijeka
Faculty of Humanities and Social Sciences
Department of English Language and Literature

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Tipura, A. (2024). Persuasive language : rhetorical questions (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:965648

Tipura, Anđela. "Persuasive language : rhetorical questions." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:186:965648

Tipura, Anđela. "Persuasive language : rhetorical questions." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:186:965648

Tipura, A. (2024). 'Persuasive language : rhetorical questions', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 02 October 2024, https://urn.nsk.hr/urn:nbn:hr:186:965648

Tipura A. Persuasive language : rhetorical questions [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2024 [cited 2024 October 02] Available at: https://urn.nsk.hr/urn:nbn:hr:186:965648

A. Tipura, "Persuasive language : rhetorical questions", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:186:965648

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Metadata
TitlePersuasive language : rhetorical questions
AuthorAnđela Tipura
MentorAnita Memišević (mentor)
Committee memberMarija Brala Vukanović (predsjednik povjerenstva)
Committee memberSintija Čuljat (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Rijeka
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
This paper aimed to analyse the usage of rhetorical questions in online advertisements for beauty and cosmetic products intended for women. There were total of 37 advertisements collected from the websites of famous brands, magazines and online shops for the purpose of analysis in this paper. Each advertisement was analysed separately followed by a discussion about some common features and patterns that were noticed through the analysis. It was found that the majority of rhetorical questions were found at the beginning of advertisements, while only few of them were placed towards the end. It was also seen that there are some phrases that frequently appeared in rhetorical questions, such as ‘Ready’, ‘Looking for’ or ‘Did we mention’. They serve as a way of creating an interaction with the customers and make the advertisements seem more informal and friendly. They are also a valuable tool in attracting and keeping the audience’s attention. A great number of questions contained the features of the products and the results that the buyers can expect after using the product. It helps in highlighting the good sides of the products and prompting the customers to remember them.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:186:965648
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: Pedagogy (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) pedagogije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) pedagogije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-09-09 20:29:32