Digital media has entwined itself into our daily lives, especially as a means for communication. With its emergence, discourse analysts have gained a new realm for research and exploration. TikTok has become one of the most popular applications and social media platforms accumulating over a billion users globally. Discourse on TikTok is being constructed at a fast pace as the platform’s affordances allow for the communication to flow in various forms between the users. The discourse of parenting is one of many that is present on the platform. Employing the research approach of digital discourse analysis, this thesis set out to uncover the discourse elements and underlying implications of the discourse of parenting on TikTok. To explore the parenting discourse, 10 videos labelled with #parenting have been selected as a sample for this discourse analysis. The study found that self-reflection, accountability, and acceptance are key skills a modern parent should possess, and it uncovered that the main speakers who add to the discourse are presenting as experts and parents. It was also found that many creators use written linguistic devices as titles and subtitles to make their content more accessible and attract attention. Verbal elements communicated through speech tend to be attention-grabbing and implying community. An auditory element that is a frequent occurrence is soothing background music which helps evoke an emotional response in the viewer. These elements are not only building blocks of the discourse of parenting on TikTok but also tools for manipulation of users.