This study explores the complex relationships between hip-hop culture and contemporary media, with a particular focus on the impact of digital technology, social networks, and online platforms. It examines the evolution of hip-hop culture from its origins to the present day, emphasizing the changes in themes and content of musical lyrics that have occurred due to the global digital revolution. The study is structured into several key chapters. The initial chapter provides an overview of the history of hip-hop culture and its fundamental elements, including the development of modern media and technology, as well as research on their impact on hip-hop. The theoretical framework explores relevant communication theories, media convergence, and cultural globalization, highlighting how these concepts should be understood in the context of hip-hop communities. Further exploration examines changes in the themes and content of hip-hop lyrics, the impact of digital platforms on music distribution, and the role of social media in criticism and support. Special attention is given to analyzing hip-hop communities on social networks, focusing on activism, social change, and controversies within the digital space. One of the key chapters addresses identity, authenticity, and commercialization within hip-hop culture. It analyzes the challenges of maintaining authenticity in the era of digital commercialization and how this affects the social aspects of hip-hop communities. In conclusion, the study finds that while contemporary media and digital technologies bring numerous challenges and controversies within hip-hop communities, they also enable new dynamics of creativity and social engagement. It is crucial for hip-hop communities and artists to develop strategies for constructively managing conflicts and commercial pressures to preserve the authenticity and relevance of hip-hop culture in the global digital environment.