This paper compares the use of music in film and television formats. The topic of the paper is Audio Media in Television Documentary Formats: On the Example of the Documentary Show "More" by Croatian Television. Music affects the development and awakening of emotions in film audiences, as well as in viewers who watch a particular television audio-visual form. The aim of this paper is to discover the value of music and sound in documentary television format. The intention of this paper is to present the role of music and sound as equal elements of documentary expression. The beginning of the paper raises the question of whether music is an essential element in finalizing the television audio-visual form and how important it is for the editor and author of the piece to choose a compelling musical background. The research part of the paper tries to answer these questions using an anonymous questionnaire. A total of 60 respondents participated in the survey answering 14 questions in a row in order to give the author an insight in their preferences and their point of view regarding the use of music and ambient sound in documentary television format. The research revealed that the presence of music in reportage is important for as many as 95% of respondents, while 100% of them think that music is important in the announcement and signing off a television show. Furthermore, respondents prefer local authors which supports the efforts of editorial teams of the show to promote local music expression.