Career guidance is a process that an individual encounters during their professional development. One of the first ways to get involved in this process takes place in primary school. Then the main role in the implementation of this process have professional associates in educational institutions, in Croatia most often pedagogues. Given their role in this process, it is important to find out how they perceive their role, because the way they will conduct this process with students also depends on their perception. Thus, the aim of this paper is to research and analyze the perception of pedagogues in primary schools in the city of Rijeka about their role in professional guidance of students. The research was proven on 11 out of 14 pedagogues employed in primary schools in the city of Rijeka, and the data was collected through an online survey. The results show that pedagogues in Rijeka's primary schools consider themselves competent to implement vocational guidance and believe that vocational guidance should be implemented in schools. Also, the methods they apply when conducting this process differ between the participants, they highly value collaboration with other participants of this process, primarily with students. The results show that they consider their own role in vocational guidance of students to be more important then majority of other participants of this process and consider their role to be extremely useful in the vocational guidance of students.