In the 21st century, the mass media are unavoidable and even integral part of the lives of adults; but also children from thir earliest ages. We are so surrounded by the media that sometimes is difficult to control our exposure to them, and very hectic lifestyles does not help. The media surrounds us at every step and affects us at all levels, and the most problematic is the subconscious level when we are not even aware of our actions and therefore we are witnessing the growing influence of the media on both adults and children. Given the aforementioned accelerated lifestyle of many parents, it is children who often learn from the media and this shapes them later in life and influences their behavior. Parents who are media literate and recognize the potential problem are able to influence the better use of their technology. There is a lot of research on this and similar topics that shows the negative aspects of the media and children's exposure to a superficial, consumerist understanding of the world around them. But there are always the good sides of technology and media and room for improvement in adults, but also in children of course. Research in this paper is qualitative, that is, research in Google form format.