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undergraduate thesis
Marketing is Persuasion and Persuasion is Marketing
2017. urn:nbn:hr:186:865937
Hrelja, Dalibor
University of Rijeka
Faculty of Humanities and Social Sciences
Department of English Language and Literature

Cite this document

Hrelja, D. (2017). Marketing is Persuasion and Persuasion is Marketing (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:865937

Hrelja, Dalibor. "Marketing is Persuasion and Persuasion is Marketing." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:186:865937

Hrelja, Dalibor. "Marketing is Persuasion and Persuasion is Marketing." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:186:865937

Hrelja, D. (2017). 'Marketing is Persuasion and Persuasion is Marketing', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:186:865937

Hrelja D. Marketing is Persuasion and Persuasion is Marketing [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2017 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:186:865937

D. Hrelja, "Marketing is Persuasion and Persuasion is Marketing", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:186:865937

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Metadata
TitleMarketing is Persuasion and Persuasion is Marketing
AuthorDalibor Hrelja
MentorJoseph Molitorisz (mentor)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Rijeka
Defense date and country2017-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Dietary supplements are getting increasingly popular nowadays. In this work, the mechanisms behind dietary supplement sales are explained, using communication and text linguistics as a framework. A brief account of history of persuasion is given, and Edward Bernays' contribution as a public relations agent is shown as an important step in the development of marketing. A physiological background is also established and connected to consumerist behavior. Creatine monohydrate is chosen as an example as it is an extensively researched supplement. Creatine advertisements are proven to be communicative. New media are shown as able to transfer texts.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:186:865937
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: Croatian Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hrvatskog jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-20 09:00:05