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undergraduate thesis
Reklama kao tekst
2017. urn:nbn:hr:186:438381
Zajimović, Elvira
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Croatian Language and Literature

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Zajimović, E. (2017). Reklama kao tekst (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:438381

Zajimović, Elvira. "Reklama kao tekst." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:186:438381

Zajimović, Elvira. "Reklama kao tekst." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:186:438381

Zajimović, E. (2017). 'Reklama kao tekst', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:186:438381

Zajimović E. Reklama kao tekst [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2017 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:186:438381

E. Zajimović, "Reklama kao tekst", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:186:438381

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Metadata
TitleReklama kao tekst
Title (english)Advertisement as a TExt
AuthorElvira Zajimović
MentorDanijela Marot Kiš (mentor)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Croatian Language and Literature)
Rijeka
Defense date and country2017-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Tematika ovoga rada odnosi se na pojam reklame. Istraženo je što je reklama, koje su njezine pozitivne i negativne strane. Također, pristupilo se reklami iz jedne drugačije perspektive, što znači da je reklama promatrana kao tekst. U svakoj odabranoj reklami istaknuti su kriteriji tekstualnosti i njezin utjecaj na pojedinca.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:186:438381
Study programmeTitle: Croatian Language and Literature
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hrvatskog jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-01-10 08:39:43