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master's thesis
Propaganda u novim medijima
fokus na društvenu mrežu Tiktok
2024. urn:nbn:hr:186:822136
Broz, Lea
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Cultural Studies

Cite this document

Broz, L. (2024). Propaganda u novim medijima : fokus na društvenu mrežu Tiktok (Master's thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:822136

Broz, Lea. "Propaganda u novim medijima : fokus na društvenu mrežu Tiktok." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:186:822136

Broz, Lea. "Propaganda u novim medijima : fokus na društvenu mrežu Tiktok." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:186:822136

Broz, L. (2024). 'Propaganda u novim medijima : fokus na društvenu mrežu Tiktok', Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:186:822136

Broz L. Propaganda u novim medijima : fokus na društvenu mrežu Tiktok [Master's thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2024 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:186:822136

L. Broz, "Propaganda u novim medijima : fokus na društvenu mrežu Tiktok", Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:186:822136

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Metadata
TitlePropaganda u novim medijima : fokus na društvenu mrežu Tiktok
Title (english)Propaganda in New Media : Focus on the Social Network TikTok
AuthorLea Broz
MentorHajrudin Hromadžić (mentor)
Committee memberSanja Puljar D'Alessio (predsjednik povjerenstva)
Committee memberSarah Caroline Czerny (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Cultural Studies)
Rijeka
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Abstract
U ovom diplomskom radu istražuje se uloga propagande u novim medijima, s posebnim naglaskom na platformu TikTok. Rad započinje pregledom povijesti propagande i njezinog razvoja kroz posljednjih stotinu godina, pružajući kontekst za razumijevanje njezine uloge u suvremenim medijima. Analizira društvene mreže s fokusom na TikTok i njegov algoritam koji omogućuje brzo širenje sadržaja. Rad se bavi i ulogom influencera na društvenim mrežama koji često sudjeluju u oblikovanju javnog mišljenja. Posebna pažnja posvećena je poziciji društvenih mreža u društvu, s naglaskom na to kako one postaju alati za širenje propagandnih poruka. Kroz anketu s 39 ispitanika, istražena je percepcija korisnika TikToka o propagandi te njihov stav o utjecaju društvenih mreža na formiranje mišljenja. Zaključuje se da TikTok, uz influencere i svoj algoritam, ima značajnu ulogu u širenju informacija, uključujući propagandu, što ukazuje na potrebu za dubljim razumijevanjem utjecaja novih medija na društvo.
Abstract (english)
In this thesis, the role of propaganda in new media is explored, with a particular focus on the TikTok platform. The study begins with a review of the history of propaganda and its development over the past hundred years, providing context for understanding its role in contemporary media. It analyzes social media, focusing on TikTok and its algorithm, which facilitates the rapid spread of content. The thesis also examines the role of influencers on social media, who often participate in shaping public opinion. Special attention is given to the position of social media in society, emphasizing how these platforms become tools for disseminating propaganda messages. Through a survey of 39 respondents, the perception of TikTok users regarding propaganda and their views on the impact of social media on opinion formation are investigated. The conclusion is that TikTok, along with influencers and its algorithm, plays a significant role in spreading information, including propaganda, highlighting the need for a deeper understanding of the impact of new media on society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:186:822136
Study programmeTitle: Cultural Studies
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra kulturologije (sveučilišni/a magistar/magistra kulturologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-18 13:05:51