The research paper Analysis of visual production in girlblogger community centers around the study and analysis of the visual culture of the internet community of girlbloggers, girls who are redefining the concept of girlhood and the representation of female characters in popular culture through their online activity. While doing that, girlbloggers use images as tools for communication, representation and ideological incorporation, which is why they stand as an interesting research topic in the field of cultural studies, more specifically visual culture. With the aim of achieving professional analysis, this work will rely on theoretical approaches derived from the field of cultural studies, specifically those that deal with the decoding mass media messages, the development of girl culture and the positioning of cultural phenomena in modern society, while the concrete data about the visual culture of girlbloggers will be collected through content analysis of social media posts under the tag #girlblogger on platforms such as Pinterest, TikTok and Instagram and online sources that have priorly dealt with this topic. Ultimately, the goal is to read the rich visual culture of this community, show its relevance today, and learn the ways in which the ideology of this visual production is integrated into the fields of culture and media.