The paper analyzes the thesis that "music influences consumer behavior". In the first chapter of the review of the development of consumerism and consumer society are discussed the basic concepts of consumer society and the role of music in consumerism. Defines programmed music characterized by functionality in space to improve its service values. The basic idea of work is to analyze the role of music in the act of spending. The analysis is based on different scientific perspectives such as sociological, musical, psychological and economic. The recent literature and the results of the current research are being read. The last chapter deals with differences in the culture of consumption, that is, the differences in understanding and the meaning of music. In this way, they observe the obstacles they face when attempting to generalize the position of music in consumption and society at large. The work undermines the positivist understanding of the music that has today been greatly respected. In this regard, the advanced methods of testing the functionality of music in consumer practices are expounded on the basis of which today it has advanced music engineering exclusively in service areas and consumer goals. It is precisely from the functional perspective of music and the way of creating functional music that it observes its role in society that is heavily burdened by consumerism, mercilessly subjecting all forms of culture sense (lessness) to consumption as the imperative of its development. In this paper was used the discursive method of analysis. Most recent literature and texts are written in English, while the smaller part is in Croatian. Contributions to work are just related to this fact in a way that the missing topic in the local professional discourse is updated.